Passing Values to an MSI

I'm attempting to create a CD based installer which will pass a set of values to an msi these would then be used by a device driver to install from an inf file using DifxDriverPackage to install a signed driver. So is it possible based on user selection in the cd to pass the following values to an msi in this format;

RunMsi("Model", "USB", "1", LangID) - How and where would I put this into the installation CD package on install shied and am I using the right package (Advanced UI Project) as I want to be able to create a set of custom UI dialogs?